MiCONNECT

The Future of Market Research Industry

MiCONNECT revolutionizes the way data is collected, encompassing all prevalent methodologies such as Face-to-Face (CAPI - Computer-Assisted Personal Interviewing), Telephonic (CATI - Computer-Assisted Telephone Interviewing), Online Surveys (CAWI - Computer-Assisted Web Interviewing), and other hybrid techniques. By leveraging digital platforms alongside traditional methods, MiCONNECT ensures high-quality data collection that is efficient and comprehensive.

Challenges in Data Collection

  • Finding qualified interviewers
  • Identifying eligible respondents
  • Convincing respondents to participate in surveys
  • Overcoming geographic and cultural barriers

Key Advantages of MiCONNECT

  • Ideal for hard-to-reach respondents, such as business professionals
  • Efficiently handles geographically diverse samples
  • Operates seamlessly during public holidays
  • Supports 24/7 data collection

How MiCONNECT Works

MiCONNECT employs a robust methodology integrating trained interviewers for Face-to-Face (CAPI), Telephonic (CATI), Online Surveys (CAWI), and hybrid methods. Respondents are carefully vetted through social profiles and screening questionnaires, ensuring data integrity. Additionally, real-time support is provided across all channels, increasing respondent confidence and participation rates.

Limitations of MiCONNECT

  • Not suitable for surveys longer than 20 minutes
  • Limited to a maximum of 3 open-ended questions

MiCONNECT represents a paradigm shift in market research, offering a full spectrum of data collection techniques, including CAPI, CATI, CAWI, and hybrid methods. This comprehensive approach delivers high-quality data tailored to specific research needs, ensuring actionable insights that drive business success.

Experience the future of market research with MiCONNECT – delivering insights that matter.